Aldrich Christopher is a Webmaster Outreach Strategist at Google Asia Pacific, helping webmasters across the region to create better content and websites. As the Webmaster Outreach Lead for Indonesia, Aldrich promotes best practices and high quality web ecosystem by equipping content creators and webmasters with relevant resources and dependable support. Prior to this, Aldrich was a Community Manager for an Indonesian crowdsourcing platform, inspiring creative personnel to create impactful and meaningful content.