{"id":1029,"date":"2016-08-08T01:07:54","date_gmt":"2016-08-07T17:07:54","guid":{"rendered":"https:\/\/2016.singapore.wordcamp.org\/?post_type=wcb_session&#038;p=1029"},"modified":"2016-08-30T21:40:10","modified_gmt":"2016-08-30T13:40:10","slug":"optimising-the-website-with-google-tag-manager","status":"publish","type":"wcb_session","link":"https:\/\/singapore.wordcamp.org\/2016\/session\/optimising-the-website-with-google-tag-manager\/","title":{"rendered":"Optimising the website with Google Tag Manager"},"content":{"rendered":"<p>Building an online business starts with understanding behavior of users on the website. Google Tag Manager &amp; Google Analytics combined are great tools to achieve that goal and improve the website&#8217;s conversion.<\/p>\n<p>In this topic I&#8217;d like to share hard lessons learned with Google Tag Manager and what things newbies like myself can avoid. I will be sharing my experiences as a non-tech guy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Building an online business starts with understanding behavior of users on the website. Google Tag Manager &amp; Google Analytics combined are great tools to achieve that goal and improve the website&#8217;s conversion. In this topic I&#8217;d like to share hard lessons learned with Google Tag Manager and what things newbies like myself can avoid. I &hellip; <a href=\"https:\/\/singapore.wordcamp.org\/2016\/session\/optimising-the-website-with-google-tag-manager\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Optimising the website with Google Tag Manager&#8221;<\/span><\/a><\/p>\n","protected":false},"author":14128450,"featured_media":0,"template":"","meta":{"_wcpt_session_time":1473131700,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1028],"footnotes":""},"session_track":[5545],"session_category":[],"class_list":["post-1029","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-user"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pheMUl-gB","session_date_time":{"date":"September 6, 2016","time":"11:15 am"},"session_speakers":[{"id":"1028","slug":"tony-bui","name":"Tony Bui","link":"https:\/\/singapore.wordcamp.org\/2016\/speaker\/tony-bui\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/singapore.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/singapore.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/singapore.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/singapore.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1029\/revisions"}],"predecessor-version":[{"id":1824,"href":"https:\/\/singapore.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1029\/revisions\/1824"}],"speakers":[{"embeddable":true,"href":"https:\/\/singapore.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/1028"}],"author":[{"embeddable":true,"href":"https:\/\/singapore.wordcamp.org\/2016\/wp-json\/wporg\/v1\/users\/tonybui-1"}],"wp:attachment":[{"href":"https:\/\/singapore.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=1029"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/singapore.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_track?post=1029"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/singapore.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_category?post=1029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}