Gaining Customer Loyalty through Support – A Case Study on WPML Team

In this topic, I share info on how our WPML team organises, works and improves over time, and so earns the love and loyalty of our customers.

I will discuss the following points in detail:

  • How the support should be defined
  • Why proper training is a good investment
  • How the appropriate team structure gives clients quick and accurate solutions
  • How to make it easier for clients (languages, time zones, searching – self-help, erratas, etc)
  • What makes a good support policy
  • Why you need to have the statistics
  • How progressive improvement identifies us, not as being simply good, but as being the best
  • Some of my own personal experiences in dealing with clients

Speaker

WordCamp Singapore 2016 is over. Check out the next edition!